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Tree Cover Loss In Canada's Forests Promotional Pamphlet |
Tree Cover Loss In Canada’s Forests is an informational campaign consisting of a promotional pamphlet, poster, and interactive iPad app. Each piece addresses the issue of tree cover loss, how it affects Canada’s forest ecosystems, the country as a whole, and what can be done to help their current state. The pamphlet and app explore the numbers, facts and future projections associated with the current state of Canada’s forests with bright colours and fun illustrations, while the poster offers a spirited call to action in planting trees. Designed as learning materials for elementary schools across the country, this campaign encourages students to learn more about the issue, and get involved in their communities to make a positive difference. The final pamphlet and poster measure 6"x8.25" folded and 16.5"x24" unfolded. Type of Work Information Design Illustration |
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Tree Cover Loss In Canada's Forests Tablet App |
With the same bright colours and fun illustrations, this tablet app addresses the information explored in the print part of the Tree Cover Loss campaign, though with the incorporation of interactive “calls-to-action” for further learning. The final app was prototyped on InVision: https://invis.io/98EORNLS3 Type of Work Information Design User Experience Illustration |
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